ABOUT US

Digital NC – also known as Optics NC – is renowned as the place to find all your photo, video, pro audio, and digital imaging needs. Once on our site, an incredible choice of specialized products awaits you.

Our Name & Origin
The “NC” in Digital NC stands for Nick Charles, our founder and the inspiration behind the brand. Nick has spent years working in the photo and optics industry and brings a deep understanding of what photographers and videographers need to succeed. The brand reflects his personal commitment to quality, clarity, and professional-grade gear.

Our Goal
Our main goal is to make you, the customer, feel comfortable and satisfied with your product experience. Our commitment to quality and customer satisfaction is second to none. The entire premise of our existence is based upon the lasting workmanship involved in making our products. At Digital NC, we have strong feelings about our customers and, to that end, our support teams are dedicated to making your experience with us a pleasant and lasting one.

Our Staff
Our sales staff is made up of working professional photographers and videographers with years of field experience. They'll ask what you need to accomplish your task and advise you as to what equipment you will need to get the job done effectively. If you only need advice on how to shoot a particular job, we're more than willing to listen and make suggestions. At Digital NC our customers are treated as long-term colleagues and friends. Photographers and videographers from all over the world make their way to our site. Our clientele represents a huge cross-section of photographers and imagers from all ranks of both pro and amateur.

In Conclusion
Give us a call, send us an email, or log on to our ever-expanding website to check us out. Irrespective of how you touch base with us, we'll treat you as if you're an old-timer here.